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What is SEO?
Search Engine Optimization, or SEO, is about gaining ranks on search engine pages to become one of the top pages that appear in a search. This optimization is to increase traffic to your site, and thus increase sales or client contacts. The people at Northlin SEO carefully consider what is being searched for on the web and how that affects the algorithms that figure rankings for your website.
In the 1990’s, search engines ranked sites according to meta tag information that was provided by the webmaster. Since the webmaster had complete control over this information, much abuse of this system happened. There were many instances where a webmaster would put in irrelevant meta tags and keywords, leading to results that did not meet search requirements. At this point, search engines looked at using other methods which would produce accurate results.
In 2004, search engines started using mathematical equations to rank websites. This meant more accurate results for people looking for information, and it also meant that the abuses from the webmasters were no longer an issue. While no one, except the search engines, know the equations being used, or exactly what is being looked for, Northlin SEO do have valuable insight into what makes a high ranking website. This insight is from specialized classes and studying the patents filed by search engines.
SEO Specialists will be able to help you create a more search engine friendly website. Most web site rankings occur behind the scenes, within the HTML code used to design your site. CSS will be able to recommend adjustments to your overall design, menu navigation, content management, images, videos, shopping carts, and other elements that make up your site to have it rank higher in search engine results. Once all your elements are working in concert, your rankings improve; you get more traffic, and hopefully more sales.
While there are many recommendations for getting more traffic to your site, not all of those recommendations are good ones. Northlin SEO know what actions to take that search engines approve of, so that your site will experience long lasting ranking results. These methods have been tested over time and work again and again.
Search Engine Optimization, or SEO, is about gaining ranks on search engine pages to become one of the top pages that appear in a search. This optimization is to increase traffic to your site, and thus increase sales or client contacts. The people at Northlin SEO carefully consider what is being searched for on the web and how that affects the algorithms that figure rankings for your website.
In the 1990’s, search engines ranked sites according to meta tag information that was provided by the webmaster. Since the webmaster had complete control over this information, much abuse of this system happened. There were many instances where a webmaster would put in irrelevant meta tags and keywords, leading to results that did not meet search requirements. At this point, search engines looked at using other methods which would produce accurate results.
In 2004, search engines started using mathematical equations to rank websites. This meant more accurate results for people looking for information, and it also meant that the abuses from the webmasters were no longer an issue. While no one, except the search engines, know the equations being used, or exactly what is being looked for, Northlin SEO do have valuable insight into what makes a high ranking website. This insight is from specialized classes and studying the patents filed by search engines.
SEO Specialists will be able to help you create a more search engine friendly website. Most web site rankings occur behind the scenes, within the HTML code used to design your site. CSS will be able to recommend adjustments to your overall design, menu navigation, content management, images, videos, shopping carts, and other elements that make up your site to have it rank higher in search engine results. Once all your elements are working in concert, your rankings improve; you get more traffic, and hopefully more sales.
While there are many recommendations for getting more traffic to your site, not all of those recommendations are good ones. Northlin SEO know what actions to take that search engines approve of, so that your site will experience long lasting ranking results. These methods have been tested over time and work again and again.
